What is the Pantone Color of the Year 2020?

How to Make the Most of the Pantone Color of the Year 2020 in Your Home or Business

Whether you’re painting your laundry room, a great hall, the master bedroom in your home, or other interior space, the choice of paint color is one of, if not the most important factor when it comes to being pleased with the results. Whatever your goal is, you have a message you want to convey with your choice of paint color. 

In fact, there is proven psychology behind paint hues. Sports teams will even use paint colors meant to intimidate opposing teams, while retail stores will choose shades that tend to make people linger longer. As veterans in the painting industry, we anxiously await the Pantone Color of the Year, and this year’s choice did not disappoint. We take a look at this award and their choice – PANTONE 19-4052 Classic Blue – in the blog post below.

What is the Significance of the Pantone Color of the Year?

For over 20 years, Pantone’s Color of the Year has played a huge part in product development and purchasing decisions in multiple influential industries, including fashion, home furnishings, and industrial design, graphic design, and product packaging.

Current trend analysis and industry considerations go into the choice of the Pantone Color of the Year. Pantone’s color experts at the Pantone Color Institute search the world looking for their next muse in regards to color influences. As Pantone notes, “This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions.” Other areas of influence include new technologies, materials, textures, social media platforms, and high profile sporting events.

Why is PANTONE 19-4052 the Pantone Color of the Year For 2020?

PANTONE 19-4052 Classic Blue was chosen as much for its opulence as its lack of complication. Suggestive of the sky at dusk, PANTONE 19-4052 Classic Blue lends itself to human nature and its desire for a dependable and stable foundation for heading to this new decade.
You’re probably not surprised to hear that PANTONE 19-4052 Classic Blue is known for bringing a sense of calm and tranquility to the human spirit and to the rooms it fills. You might, however, be intrigued to hear that PANTONE 19-4052 Classic Blue is also good for clarity and centering our thoughts. A reflective blue tone, Classic Blue is a strong and resilient hue in a time of undeniable uncertainty.
As homeowners, landlords, decorators, store owners, and more, we gravitate to colors that are honest and offer beauty in a non-aggressive way. PANTONE 19-4052 Classic Blue’s relaxed vibe offers a universal appeal, making it a good choice for those who not only own their homes but for those who also want to please their renters. 

How You Can Incorporate the Pantone Color of the Year 2020

Pantone created five unique color palettes featuring PANTONE 19-4052 Classic Blue, providing a wide array of ways for you to use this shade in your designs. While they’re all known for having the versatility of Classic Blue, each palette elicits a different emotion. They are all supported by three color combinations suggested by the Pantone Color Institute.

If you’d like a “try and buy” experience before pulling the trigger on this color before using it to decorate your own space, you can browse through design files within Adobe Photoshop®, Illustrator®, and InDesign®. Pantone also has a platform called Pantone Connect that offers designers an easy way to convert to Pantone from non-Pantone colors. You can also use this to collaborate on palettes with other members of your design team.

Want to use PANTONE 19-4052 Classic Blue but lack the confidence you can do it justice in your home or business with your painting skills (or, perhaps, lack thereof!)? Call us today, and our experts will use this shade to infuse personality into your space in the very best way.