Everything to Know About Commercial Painting Projects

If you’ve owned your commercial building for more than a few years, chances are good that it’s time for a fresh coat of paint.

Even if your paint is in fairly good condition, a paint job could give your building a new look and raise its real estate value. Here’s everything you need to know about commercial painting projects.

Understand the Power of Color

Color is one of the most important aspects of any painting project, including commercial painting projects. The color you choose for your interior and exterior spaces sets the visual tone for your property and impacts things like customer experience and energy efficiency.

Color is so important that it influences all the other tips and guidelines outlined here. For this reason, you should keep it at the forefront of your mind as you plan out your commercial painting project.

Appeal to Your Customers’ Emotions

What feelings are you trying to inspire in your customers? To answer this question, consider the products you sell and the types of people that purchase them. Understanding your primary demographics will help you select colors more likely to appeal to their sensibilities.

By keeping your customers’ unconscious emotional reactions in mind, you can select color schemes that create an atmosphere that encourages them to buy from you.

For example, red is often associated with urgency and immediacy, blues and green have a calming effect, and colors like yellow and orange are active and energizing.

Use Your Branding Elements as a Starting Point

Another important consideration is what your logo looks like. The colors you choose for your property should contribute to a unified brand identity. In this way, your brand identity is solidified by every feature of your store or office.

If your paint scheme and logo align, many of the nitty-gritty details involved in marketing will already be worked out for you. Compelling advertising campaigns will simply be a matter of plugging in your chosen color scheme and making strategic adjustments based on each ad’s specific content, format, and goals.

Consider the Style of Your Building

Another thing to consider when selecting a color scheme is the general appearance of your facility.

More often than not, you’ll want a color scheme that complements the style of the surrounding facilities. But depending on your brand identity, it could be advantageous to paint your building to create a pleasing contrast with the things around it.

Conduct research to determine whether your location has any ordinances restricting specific paint colors. For example, some municipalities don’t allow property owners to paint their buildings to stand out from nearby buildings.

Turn to the Experts in Quality Commercial Painting

When it comes to commercial painting projects, it’s always a good idea to trust the experts. At San Diego Paint Pros, we have the skills, knowledge, and experience to guarantee that your commercial property looks attractive and distinguished. Contact us to get a quote today!